Thanks to an improved economy and growing interest in golfing, The Golf Warehouse is on course to reach $60 million in sales this year, up 50% from 2003, CEO Mark Marney tells InternetRetailer.com. And more people are comfortable buying golf equipment on the Internet, he says.

The Golf Warehouse, or as it’s better known by many of its customers, TGW.com, is also benefiting from a high percentage of repeat customers, Marney says. In addition to emphasizing service and a broad selection of products, he adds, TGW.com keeps in front of its customers with catalogs, e-mail marketing and ads on cable TV’s Golf Channel. Although it operates a store, virtualy all revenue comes from the direct channel, Marney says. And because so many catalog customers order online, Marney says he is unable to differentiate between online sales and catalog sales.

The Golf Warehouse, No. 103 in the Internet Retailer Top 300 Guide to online retailers, operates one 7,000-square-foot store in Wichita, KS, where the company is based. The Golf Warehouse is not related to GolfWarehouse.com, a retailer based in Apopka, FL.