Online videos increase conversions 45% at MyWeddingFavors.com
Paul Demery
Conversion rates increased 45% on 10 different products after retailer MyWeddingFavors.com tested more than 100,000 video impressions. During the A/B testing of the online videos, the wedding products retailer discovered that it was important that videos loaded quickly or presented options for visitors on slow connections to see an unobstructed first page image of the […]