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Mobile accounts for 23% of Under Armour’s online sales

Under Armour relaunches its app and partners with IBM Watson

Shoppers on mobile devices helped athletic apparel manufacturer Under Armour Inc. not just protect but also build its financial house in 2015. Under Armour, whose slogan is “Protect this house,” does not break out online sales figures. But in its Q4 2015 earnings filing Under Armour reported that its direct-to-consumer business, which includes e-commerce, accounted […]

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