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J.C. Penney’s web and omnichannel initiatives contribute to Q4 sales gains

omnichannel success for JC Penny

After several volatile years, J.C. Penney Co. Inc. appears to be standing on more solid ground. The department store retailer says comparable-store sales grew 4.1% in Q4 and 4.5% for the fiscal year ended Jan. 30. In a call with investors today, CEO Marvin R. Ellison emphasized the company’s regained share was “not accidental or […]

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