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Younger consumers turn increasingly to mobile devices for buying as well as browsing

Younger consumers turn increasingly to mobile devices for buying as well as browsing

Unless their target demographic can remember when Gerald Ford was president, retailers and brands had best make it easy for consumers to research and buy on smartphones. That’s because a clear majority of consumers 44 and under view their web-connected phones as tools for shopping, according to a report from email marketing services provider Bronto […]

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