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How a little A/B email testing can yield big results

How a little A/B email testing can yield big results

Katherine Klinger, director of customer relationship management for artsy online marketplace The Grommet, says 50% of traffic to the retailer’s site stems from email and 2% to 4% of those emails convert. “What that says to me is that more than 95% are gathering information for their next purchase,” Klinger said in a presentation at […]

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