Women’s apparel brand The Limited is making an online-only comeback Friday, 10 months after it shut down its stores and website.
Retail experts say because the brand’s focus will be on e-commerce, it may have a better chance of recapturing some of its past glory.
TheLimited.com will go live at 10 a.m. Eastern on Friday, according to a Facebook post from the retailer. The Limited, which was privately held, closed its online store in mid-January and filed for Chapter 11 bankruptcy protection after liquidating its physical store inventory. The retailer kept TheLimited.com running, offering shoppers a chance to “stay in the know” about the retailer’s planned comeback if they subscribed to its email list but it did not sell any
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