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La-Z-Boy’s sweepstakes contest generates a 10.14% conversion rate

La-Z-Boy Inc. sells more furniture than just recliners. While the iconic La-Z-Boy recliner is the furniture retailer’s “bread and butter,” it’s both a “blessing and a curse,” Dallas Budry, digital marketing manager at La-Z-Boy told attendees this week at Oracle’s Modern Customer Experience conference in Chicago. “We just can’t shake it,” said Budry about the retailer’s association […]

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