May flowers are blooming, but online sales are not yet booming for Mother’s Day. Conversion rates for major online flower retailers—including 1-800-Flowers.com Inc.’s 1800Flowers.com; FTD Companies Inc.’s FTD.com and ProFlowers.com; and Telaflora.com—are increasing as Mother’s Day (May 13) approaches, according to marketing analytics firm Jumpshot. However, their conversion rates have not yet reached the heights of […]
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