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Melissa & Doug grows revenue from email by catching shoppers when they want to buy

Melissa and Doug grows revenue from email by catching shoppers when they want to buy

Melissa & Doug had a timeliness problem. The manufacturer and retailer of children’s toys entices shoppers to sign up for its emails by offering 15% of their first order if they provide their email address. But it had issues with the process that sends the welcome email with the discount. The welcome email was only […]

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