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Amazon’s search ad business soars in Q2

Amazon's search ad business soars in Q2

Amazon's search ad business soars in Q2

Amazon.com Inc.’s ad business skyrocketed in the second quarter, with triple-digit increases in investment in the retailer’s two most popular formats, Sponsored Product and Headline Search ads, according to digital marketing firm Merkle’s “Merkle Digital Marketing Report Q2 2018.” Spending on the retail giant’s Sponsored Product ads, which accounted for 88% of all Amazon search and product […]

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