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Q&A: Inside MSC Industrial Supply with e‑commerce director Mike Roth

Mike Roth, senior director, e-commerce, MSC Industrial Supply Co.

Selling online for nearly two decades, MSC Industrial Supply Co. has long been a leading player in B2B e-commerce. The distributor of business and industrial products, ranging from metal-cutting tools to electronics equipment and janitorial supplies, has learned how to effectively engage customers with personalized content on its e-commerce site, MSCDirect.com. As a testament to […]

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