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How a personalized shopping experience drives online engagement and loyalty

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Today’s e-commerce shoppers are empowered. They demand highly satisfying personalized experiences and the ability to shop anytime, anywhere and from any device. If an online retailer doesn’t meet these demands, shoppers will likely move on to one that does. “Experience is the new loyalty,” says Sebastian Siemiatkowski, CEO of Klarna, a global e-commerce payment provider. […]

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