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How consumers shop on the mobile web versus in the mobile apps of top retailers

Mobile web versus app shopping behavior at top online retailers

Retailers that have put in the work to developing a mobile app have to work just as hard to get shoppers to use their app and spend time in it. Among top online retailers and marketplaces, more than 1 million shoppers visited their app each month in 2018, according to comScore Inc. data. Amazon.com Inc. […]

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