Shoppers are not letting their inboxes get cluttered and are actively opening—and deleting—retailer emails. Return Path Inc.’s recently released study, “The Hidden Metrics of Email Deliverability,” analyzed 2 million consumer panelists’ emails from 17,000 commercial senders, totaling 6.9 billion commercial email messages throughout all of 2018. The study found that while shoppers were active at opening […]
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