82% of US households have an Amazon Prime membership

Amazon.com Inc. has 105 million members in its Prime loyalty program, according to new estimates from Consumer Intelligence Research Partners (CIRP). This is 4 million more U.S. consumers than CIRP’s membership estimate in January. Prime members are roughly 57% of Amazon shoppers, according to CIRP. Amazon does not disclose how many Prime members it has by … Continue reading 82% of US households have an Amazon Prime membership