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Millennial buyers want better content from B2B marketers

Millennial buyers want better content from B2B marketers

“Vendors give me too much material.” “Much of the material is useless.” More than half of millennials in a recent study agreed with those two statements, according to a recent worldwide study by Forrester Research Inc. of more than 700 B2B buyers. The “Q3 2019 Global Marketing Content Credibility Study” notes that millennials account for […]

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