Millennial buyers want better content from B2B marketers
Paul Demery
“Vendors give me too much material.” “Much of the material is useless.” More than half of millennials in a recent study agreed with those two statements, according to a recent worldwide study by Forrester Research Inc. of more than 700 B2B buyers. The “Q3 2019 Global Marketing Content Credibility Study” notes that millennials account for […]