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La-Z-Boy launches marketing campaign to thank healthcare workers

Furniture manufacturer La-Z-Boy has switched up its marketing message to communicate critical information and highlight its digital shopping features. After an initial shock of retail sales in March, online sales for furniture have bounced back, says Eli Winkler, La-Z-Boy’s chief marketing officer.

During the coronavirus pandemic, furniture brand manufacturer La-Z-Boy Inc., like many other merchants, had to change its marketing strategy. Typically, La-Z-Boy’s marketing has two main messages. One message is the brand sells and manufactures a broad range of furniture for the entire home, not just its well-known recliner. And the other message is that the […]

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