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Athleisure is nearly 20% of online apparel sales

Of the 250 top online apparel retaukers that appear in Digital Commerce 360, 46% of them sell athleisure.

Athleisure is a major contributor to U.S. apparel sales, and the coronavirus pandemic only accelerated consumers’ appetites for this apparel subcategory. Athleisure apparel refers to clothing that is both “athletic” and for “leisure” (hence the name athleisure) that consumers can wear for sport and for everyday comfort. Research firm The NPD Group estimates that active […]

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