Consumers spent $791.70 billion online with U.S. retailers in 2020, up 32.4% from $598.02 billion the prior year, according to a Digital Commerce 360 analysis of U.S. Department of Commerce data. Online spending represented 19.6% of total retail sales last year, compared with 15.8% in 2019.
Changing consumer spending habits as a result of the coronavirus pandemic contributed to the spike in ecommerce sales last year, as statewide lockdowns and fear of contracting the virus kept consumers out of physical stores. COVID-19-related boosts in online shopping resulted in an additional $105.47 billion in ecommerce revenue in 2020, Digital Commerce 360 estimates. If it weren’t for the bump in online sales from the pandemic, the $791.70 billion in ecommerce sales wouldn’t have been reached until 2022.
Digital Commerce 360 updated the ecommerce sales figures for 2020 in February 2021 after publishing projections earlier in the year.
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