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A/B tests give GlassesUSA.com more clarity

A/B tests give GlassesUSA.com more clarity

A/B tests give GlassesUSA.com more clarity

Prescription glasses and contacts are a necessity that many shoppers purchased online for the first time during the pandemic. “[That time period] gave us the opportunity to show and educate more people about all the benefits of purchasing eyewear online,” says Ben Blanki, director of product labs at GlassesUSA.com. But a big piece of helping […]

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