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32% of top online retailers promote a Christmas shipping cut-off date on homepage

Top online retailers use homepages to create a sense of urgency and offer options to shoppers

Ten days before Christmas, the homepages of the Top 100 online retailers in North America show that the window for standard shipping has passed or is quickly approaching. And, to lure last-minute shoppers, most retail chains in that group used their homepages to promote omnichannel options like same-day delivery and curbside pickup. Nearly a third […]

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