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Hickory Farms changes its email strategy to capitalize on pandemic-related boost in sales

Hickory Farms

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It’s quality, not quantity that counts when it comes to email blasting shoppers. Digital marketers may feel tempted to use outdated email lists to try and hit as many contacts as possible before the holidays, but the tradeoff is a high bounce rate—where the percentage of visitors to a particular website leave after viewing only […]

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