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Orthodontics manufacturer invests in business-critical ecommerce

American Orthodontics says its new B2B ecommerce platform, AO Direct B2B, will help it sell “highly complex and configurable products."

Before going live with a new ecommerce platform, medical device manufacturer American Orthodontics Corp. needed to replace a legacy enterprise resource planning system, which siphoned away time and resources. The company also needed to support its sales representatives and consider a rapidly changing regulatory landscape, all while offering customers the online convenience and reliability they […]

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