Blue Nile expands its physical presence to win new customers
James Melton
A rendering of the Blue Nile flagship store in Houston.
Fine jewelry brand Blue Nile Inc. built its business selling diamond engagement rings online. But buying an engagement ring on the web isn’t for everyone, says David Olsen, Blue Nile’s senior vice president of strategy, analytics and retail. In late 2020, Blue Nile (No. 143 in the 2022 Digital Commerce 360 Top 1000 ranking) shifted its business model […]