Site icon Digital Commerce 360

B2B marketplaces continue to proliferate, but the name of the game is “get big”

The 2023 Digital B2B Buyer Survey notes that 28% of B2B buyers do at least half of their purchasing on marketplaces.

B2B marketplaces were once just a relatively minor sales channel, and that time was not that long ago.  Having been around since the late 1990s and early 2000s, marketplaces in industries such as automotive parts, health care, and aerospace parts have yet to meet with success. Only a few achieved significant industry penetration, such as […]

Exit mobile version