Builders FirstSource Inc. is a relative newcomer to digital commerce. To date, its ecommerce sales are minimal. But the company is setting lofty goals.

Currently, the manufacturer and supplier of building products, prefabricated components and services has aggressive plans to generate $1 billion in digital sales in as little as two years.

Builders FirstSource’s ecommerce targets

“Since launch in late February, we have seen orders on the digital platform go from zero to over $60 million, and in Q1, we had incremental sales of over $10 million,” CEO Dave Rush told analysts on the first quarter earnings call, based on a transcript from SeekingAlpha.com. “We remain confident in our ability to meet our targets of $200 million of incremental digital revenue by the end of this year and $1 billion by 2026, as we grow wallet share and win new customers.”

For the quarter that ended March 31, total revenue for Builders was flat at $3.9 billion, while net income was $258.78 million compared with $333.78 million in the first quarter of 2023.

Builders FirstSource’s myBLDR.com platform

Much of the company’s focus in the first quarter was launching its new ecommerce platform, myBLDR.com. “At a high level, our digital tools do three things: one, solve customer pain points; two, make it even easier to partner with us and our suppliers; and three, help us gain incremental business from new and existing customers,” Rush told analysts. “It’s a win-win, and we’re excited about how everything is going so far after the launch.”

The new platform launched in February and enables users to:

• Plan projects including intake and mark-up.
• Make structural adjustments and finish selections online.
• Review frames and walk with suppliers and builders.
• Request an estimate across all product categories.
• Review quotes, purchase material and track orders.
• Set a schedule and align material receipt and labor.
• View Builders FirstSource invoices and track full project costs.

“As the only provider of an end-to-end digital platform in our space, we believe BFS digital tools will be transformative for the industry and a substantial driver of organic growth,” Rush told analysts. “Our easy-to-use portal myBLDR.com seamlessly delivers our full digital capabilities to our customers. It is designed to create efficiencies for our team members and improve service for our customers by offering increased transparency and engagement in the home building process.”

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