Nissan Canada, a subsidiary of vehicle maker Nissan Motor Co. Ltd., is driving toward a better ecommerce experience for consumers and dealers.

Nissan Canada supports 209 independent Nissan dealerships, including 143 electric-vehicle-certified dealers, and 39 Infiniti dealerships across Canada. It sold 92,000 vehicles in 2023.

Now, Nissan Canada is rolling out a revamped ecommerce platform to generate even more car sales — and give consumers even more options to buy and finance a vehicle online.

The new ecommerce platform enables customers to reserve their desired vehicle with a 100% refundable deposit of $500 or $1,000.

Other features let consumers:

• Build and price new vehicles online.
• Filter search results by categories such as budget, number of seats, and other specialized metrics.
• Book a test drive for a vehicle at home or at a dealership.
• Search for available inventory.
• Compare pricing with similar vehicles from other competing manufacturers.

“We have observed increased interest and reservations for vehicles aimed at this demographic, particularly for  the Sentra and Kicks, and it is important to mention this is the first step towards an entire end-to-end experience, allowing customers to buy anytime, anywhere,” says a Nissan Canada spokesperson.

Overall, Nissan worldwide is spending $200 million to upgrade its digital commerce infrastructure, according to a recent story in Automotive News.

Nissan USA sold 900,000 vehicles last year, including 201,747 in the fourth quarter of 2023.

But it’s unclear if or when Nissan USA will update its ecommerce platform.

“Ecommerce is part of Nissan’s global customer experience strategy, but countries have autonomy to create their own solutions that adjust to market needs,” the spokesperson says.

Nissan Canada is retooling ecommerce now because customers want more options to buy vehicles online, the spokesperson adds.

“According to Google’s research, 50% of Gen Z and Millennials are willing to buy vehicles online, and ecommerce provides our customers with 24/7 access to a Nissan showroom,” he says. “Ecommerce will also be a powerful tool for bringing electric vehicles (EVs) and their accessories to our customers as we transition to a more electrified portfolio.”

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