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Free shipping helps drive loyalty program membership

Fast and free shipping are key reasons consumers sign up for retailers' loyalty programs, but for some online shoppers, they aren't enough.

Nearly three-quarters of consumers surveyed said they’re Amazon Prime members, whereas not even a quarter were Walmart Plus members, according to new data from Digital Commerce 360 and Bizrate Insights. A 2024 free shipping survey of 1,019 online shoppers found that just 22.87% of those consumers were part of a paid membership program for a […]

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