Salaries and hourly pay rates for ecommerce directors vary significantly by city and state, but one trend is clear: demand for these roles is high, with competitive salaries to match.

Nationwide, the average annual salary for an experienced ecommerce director is $149,552, according to employment data from Zippia.com. Salary ranges for these positions typically fall between $95,000 and $234,000 per year, with an average hourly rate of $71.90.

Location, education, and experience influence salaries for ecommerce directors, with Rhode Island offering the highest average pay for the role. Experience levels also contribute to salary variation:

• Entry-level (0-2 years): Average salary of $111,019.
• Mid-career (3-6 years): Average salary of $149,552.
• Senior level (7-12 years): Average salary of $269,750.

On average, it takes 9-10 years to become a director of ecommerce, according to Zippia.

Why ecommerce directors’ salaries vary

Additional insights from Zippia data show that  the states with the highest average salaries for ecommerce directors are Rhode Island, California, and Ohio. Meanwhile, Oklahoma, Georgia, and Montana have the lowest. Additionally, the top-paying cities for ecommerce directors are San Francisco, California; Akron, Ohio; and Raleigh, North Carolina.

The highest-paying roles related to ecommerce director positions are senior vice president of marketing, marketing vice president, and senior director of marketing.

Women make up 30% of directors of ecommerce, while men make up 70%.

The most common ethnicity among ecommerce directors is white (74.6%), followed by Hispanic or Latino (8.7%) and Asian (8.2%). Asian directors of ecommerce have the highest average salary among ethnic groups, while Black or African American directors have the lowest, averaging $141,299.

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