Sonepar USA has announced Heather Naida as its new senior vice president of sales, marketing, and customer experience.
In this newly created role, Naida will oversee digital commerce and transformation initiatives, driving sales growth in strategic areas such as national accounts, industrial, lighting, and solar/electric vehicles. Sonepar USA is a distributor of electrical, industrial, and safety products and services.
Sonepar USA, which generates $13.9 billion in annual sales and operates 490 branches nationwide, continues to invest in its digital capabilities as part of a broader strategy to enhance customer experience and operational efficiency.
New Sonepar USA executive
Naida has over 20 years of experience in commercial sales and leadership. Most recently, she served as vice president and general manager at Fluke Corp., a leading manufacturer of industrial test, measurement, and diagnostic equipment. Prior to that, she led sales operations at Johnson Controls, where she spearheaded a digital transformation initiative. Naida holds a B.S.E. in Industrial and Operations Engineering and an MBA from the University of Michigan.
“Our goal is for Sonepar to remain the leading global B2B distributor of electrical equipment, solutions, and services,” said Rob Taylor, president of Sonepar Americas. “We are committed to empowering our customers with industry-leading supply chain and digital solutions. This new role aligns with our mission to evolve our organizational structure to support innovation and growth.”
Sonepar has committed over $1.09 billion (€1 billion) to its digital transformation over the next five years. The company said it aims to deliver a seamless, digitally driven omnichannel experience to its customers.
“Sonepar is reshaping how customers and associates connect, blending the digital and physical worlds through our omnichannel platform to deliver the perfect order,” added Jérémie Profeta, Sonepar’s chief transformation officer.
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