Ecommerce earnings recap: What you missed from Tractor Supply, Levi and more

The latest ecommerce earnings results are out from retailers in Digital Commerce 360’s Top 1000 and Europe databases. Tractor Supply sales grew 3.1% year over year in its fiscal fourth quarter. Meanwhile, Levi Strauss & Co. increased net revenue 12.1% from a year prior. Read more ecommerce earnings coverage here.

Parentheses indicate the merchant’s ranking in the Top 1000, unless otherwise stated. The database ranks North America’s largest ecommerce retailers by their annual web sales.

This week’s ecommerce earnings takeaways

Tractor Supply increased sales 3.1% year over year in its most recent quarter as its digital sales for the full year exceeded $1 billion.
Levi & Strauss Co. grew net revenue 12.1% year over year in its fiscal Q4 as direct-to-consumer sales increased by 19%.

1-800-Flowers.com, Inc. (No. 156)

Q2 2025: 1-800-Flowers.com, Inc. recorded a net revenue decline of 5.7% year over year to $775.5 million in its fiscal second quarter ended Dec. 1, 2024. Jim McCann, chairman and CEO at 1-800-Flowers.com, said the company was focused on technology and efficiency initiatives, having dealt with challenges in consumer engagement and order management system implementation for the Harry & David brand.

“Shifting patterns in consumer engagement have affected our performance,” McCann stated. “We are implementing actions to accelerate our Work Smarter efficiency initiatives that will in turn fund investments in our growth-oriented Relationship Innovation initiatives and marketing and sales strategies. As we focus on expanding our customer base, we see significant opportunities to leverage new technology to enhance engagement and build deeper relationships with our customers.”

Boot Barn Holdings, Inc. (No. 412)

Q3 2025: Boot Barn Holdings, Inc. reported net revenue growth of 16.9% year over year to $608.2 million in its fiscal third quarter ended Dec. 30, 2024. Ecommerce same-store sales were up 11.1% for the period as retail store same-store sales increased 8.2%.

“The strength we saw in the business was once again driven by broad-based growth across all major merchandise categories, channels and geographies, resulting in a consolidated same store sales increase of 8.6%,” said John Hazen, interim CEO at Boot Barn, in a released statement. “We also grew total sales 16.9% compared to the prior-year period, driven in part by the 13 new stores we opened in the third quarter and the 39 new stores we have opened year-to-date through our third fiscal quarter.”

H&M Group (No. 13 in Europe database)

Q4 2024 and full year: H&M Group said net sales increased 3% year over year to $5.6 billion (62.2 billion Swedish crowns) in its fiscal fourth quarter ended Nov. 30, 2024. However, that increase was enabled by a year-over-year reduction in cost of goods sold. The retailer has a similar story to tell for its full year, growing sales 1% when factoring in its reduced cost of goods sold.

Daniel Ervér, CEO at H&M, said the company would focus on efficiency in 2025 as it looks to position itself for long-term growth.

“We are simplifying team structures to build an even more efficient organisation,” Ervér stated. “To streamline and optimize our operations, we also discontinued Afound during the year. During 2025, we plan to integrate the Monki brand into Weekday, both in stores and online.”

Levi Strauss & Co. (No. 156)

Q4 2024: Levi Strauss & Co. said that net revenue grew 12.1% year over year to $1.8 billion during the apparel brand’s fiscal fourth quarter ended Dec. 29, 2024. Direct-to-consumer sales for the same quarter were up 19% year over year.

“In Q4, the company delivered accelerating revenue growth, up 8% on an organic basis, significantly improved DTC profitability, strong cash flow generation and better-than-expected bottom-line results,” said Harmit Singh, chief financial and growth officer at Levi Strauss & Co. “The strong demand trends, improving execution and the organization’s focus on the Levi’s brand gives me confidence in the guidance we are providing today which calls for higher organic revenue growth in 2025, in addition to continued strong margin expansion.”

Ahead of earnings, the company shared details on Levi’s work with Google Cloud to monitor and stay ahead of apparel trends.

Tractor Supply Co. (No. 87)

Q4 2024: Tractor Supply Co. reported that net sales increased 3.1% year over year to reach $3.8 billion in its fiscal fourth quarter ended Dec. 28, 2024. Net sales for the retailer’s full fiscal year grew 2.2% year over year to $14.9 billion, though same-store sales were up just 0.2% over the same period.

“The fundamentals of our business remain strong with ongoing market share gains, record Neighbor’s Club members, digital sales in excess of $1 billion [for the full year] and high-return new store openings,” said Hal Lawton, president and chief executive officer of Tractor Supply, in a released statement.

He pointed to Tractor Supply’s acquisition of the online pet pharmacy Allivet as an example of the company’s focus, seeking to unlock new opportunities. Looking ahead, Lawton sounded hopeful for 2025.

“We expect our 2025 comparable store sales to improve throughout the year as the macro headwinds impacting our business abate,” he stated.

The United Parcel Service Inc.

Q4 2024: The United Parcel Service Inc. (UPS) said consolidated revenue increased 1.5% year over year in both its fiscal fourth quarter and full year, which ended Dec. 31. and included the busiest sales period of the year. The results came as UPS announced plans to cut its business with Amazon by half in the year ahead.

Other recent ecommerce earnings results

Alibaba Group Holding Limited

Q2 2025: Alibaba reported revenue of $33.7 billion. That’s a 5% year-over-year increase, and a net income of $6.32 billion.

“Alibaba’s international digital commerce revenue growth remained robust, while cloud revenue, excluding our consolidated subsidiaries, grew steadily, supported by an increasing contribution from AI products,” CEO Eddie Wu shared with analysts. “We’ve enhanced operational efficiency, strengthened monetization capabilities, and improved the performance of our loss-making businesses across segments.”

Alibaba owns the world’s two largest online marketplaces by gross merchandise value (GMV), Taobao and Tmall. Taobao ranks No. 1 in the Global Online Marketplaces Database, Digital Commerce 360’s ranking of the largest such marketplaces by GMV. Tmall ranks No. 2. Both platforms operate in China and primarily serve the Chinese market. Among Alibaba’s other marketplaces is the global B2B marketplace Alibaba.com.

Amazon.com, Inc. (No. 1)

Q3 2024: Amazon.com, Inc. reported an 11% increase in net sales, reaching $158.9 billion for its fiscal third quarter ended Sept. 30. That’s up from $143.1 billion in Q3 2023. Operating income grew year over year to $17.4 billion from $11.2 billion. Meanwhile, net income increased to $15.3 billion, compared to $9.9 billion in Q3 2023.

During the Q3 earnings call, CEO Andy Jassy said Amazon’s Stores business saw a 9% year-over-year sales increase in North America. Sales were also up 12% internationally.

“At a time when consumers are being careful about how much they spend, we’re continuing to lower prices and ship even more quickly, and we can see this resonating with customers as our unit growth continues to be strong and outpace even our revenue growth,” Jassy said.

On the technology front, Amazon introduced AI-driven features to help improve both customer and seller experiences. This included the expansion of Rufus, its generative AI shopping assistant, to international markets such as Canada and the U.K. The company also launched AI Shopping Guides to simplify product research by merging category insights with its catalog. For sellers, it unveiled Project Amelia, offering tailored business insights to boost productivity.

Ahead of the holiday season, Amazon plans to hire 250,000 U.S. employees. CEO Andy Jassy highlighted major upcoming initiatives. Those included “tens of millions of deals,” an NFL Black Friday game, and more than 100 new cloud and AI features.

Burberry Group Plc (No. 117 in Europe database)

Q3 2025: Burberry recorded a 7% decline year over year in sales of $823 million (£659 million) for its fiscal third quarter ended Dec. 28. Comparable store sales grew 4% year over year in the Americas while falling 9% in the Asia Pacific region and 2% in the Europe, Middle East and Africa (EMIA) region.

In its results, Burberry touted its visual merchandising in stores, as well as new online styling options and its virtual scarf try-on service. However, the brand’s leadership was open about its turnaround still being in progress.

“The acceleration of our core categories reinforces our belief that Burberry has the most opportunity where we have the most authenticity and that our strategic plan will deliver sustainable, profitable growth over time,” stated Joshua Schulman, chief executive officer. “However, we recognize that it is still very early in our transformation and there remains much to do.”

Currys Plc (No. 20 in Europe database)

“Peak” (10 weeks ended Jan. 4, 2025): Currys said that sales increased 2% year over year during the 10 weeks ended on Jan. 4, 2025. In the U.K. and Ireland, omnichannel sales specifically — including sales through the consumer electronics retailer’s order and collect service — grew 13%, while online-in-store sales rose 24% in the same period. In the Nordic markets Currys serves, year-over-two-year growth for omnichannel sales, including order and collect sales, reached 29%.

Currys did not share sales volumes in its update but posted that it expects adjusted profit before tax for its fiscal year to be up 23% to 31%, reaching $181 million to $193 million (£145 million to £155 million).

“AI laptops, where we have 75% market share, and premium mobiles proved especially popular,” said Alex Baldock, group chief executive at Currys. “In all markets, customers showed they preferred shopping both online and in-store, and our investments in both channels paid off.”

Guitar Center, Inc. (No. 117)

2024 holiday season: Guitar Center released some results from its recent holiday season, noting that sales increased 6.6% year over year. It did not release dollar figures.

“We couldn’t be more pleased with our results during the holiday season, with a strong 6.6% sales growth at our Guitar Center business,” said Gabe Dalporto, chief executive officer. “We’ve been gaining momentum all year, with each quarter better than the last, culminating with our strongest holiday in years.”

In addition, Daporto stated that the “amount of time customers spend in store is up over 20% in the fourth quarter,” contributing to one of the company’s major priorities of improving its in-store experience.

For its digital operations, Guitar Center noted that it implemented a new customer relationship management (CRM) system and set up a phone-based concierge sales team that works out of Kansas City.

The Home Depot, Inc. (No. 4)

Q3 2024: The Home Depot Inc. reported $40.22 billion in net sales for its fiscal third quarter ended Oct. 27, 2024. That’s up 6.6% from $37.71 billion during the same period in 2023. However, sales declined from $43.2 billion in the previous quarter.

The home improvement retailer saw online sales grow 4% year over year, with nearly half of all online orders fulfilled through stores, said Billy Bastek, executive vice president of merchandising, during the company’s earnings call.

The Home Depot Inc. ranks No. 4 in the Top 1000 Database, Digital Commerce 360’s ranking of the largest online retailers in North America. It’s also the top-ranked retailer in the Top 1000’s Hardware & Home Improvement category. Digital Commerce 360 projects that Home Depot’s web sales in 2024 will reach $23.6 billion. That would be 4.5% growth over its 2023 online sales.

Target Corporation (No. 5)

Q3 2024: Target Corporation recorded a 0.9% increase in total sales year over year, reaching $25.2 billion in its fiscal third quarter ended Nov. 2.

Meanwhile, online sales were up 10.8% year over year as same-day delivery grew nearly 20%. Read more on Target’s ecommerce earnings here.

Ecommerce earnings calendar

Here’s when other ecommerce earnings are scheduled to report this quarter:

The Walt Disney Company: Feb. 5
Amazon.com, Inc.: Feb. 6
Peloton Interactive: Feb. 6
Ralph Lauren: Feb. 6
Under Armour: Feb. 6

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