Holiday shoppers showed up in historic numbers for online and in-store purchases over the Cyber 5 days, also known as the long Thanksgiving holiday weekend and Cyber Monday.

A record 200.4 million consumers shopped over the five-day period from Thanksgiving Day through Cyber Monday, surpassing last year’s record of 196.7 million, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The figures surpassed NRF’s expectations of 182 million shoppers by more than 18 million.

“The five-day period between Thanksgiving and Cyber Monday represents some of the busiest shopping days of the year and reflects the continued resilience of consumers and strength of the economy,” said NRF president and CEO Matthew Shay.

Cyber 5 holiday shoppers turn out

Continuing the trend that started in 2019, Black Friday was also the most popular day for online shopping. 90.6 million consumers shopped online on Black Friday, up from 87.2 million in 2022. By comparison, approximately 73 million consumers shopped online on Cyber Monday, down slightly from 77 million last year.

Consistent with last year, about 44 million consumers used their home desktop or laptop to shop online on Cyber Monday. Another 40.5 million shopped online using their mobile devices, down from a record 45.7 million in 2022 but still well above pre-pandemic levels.

The top destinations for Thanksgiving weekend shoppers

• Online (44%)
• Grocery stores and supermarkets (42%)
• Department stores (40%)
• Clothing and accessories stores (36%)
• Electronics stores (29%)

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