TikTok Shop already kicked off seasonal promotions for the holiday season, and now it is adding a wider returns window to its list of incentives.

The ecommerce side of the ByteDance-owned social media platform put an expiration date on its temporary policy, but it hopes the move will boost shopper confidence in making purchases during the Thanksgiving through Cyber Monday dates known as the Cyber 5 and on into December.

TikTok Shop’s returns window

Most orders made on TikTok Shop from Nov. 13 through Dec. 31 will get their returns cutoff extended until Feb. 10, 2025. That will give shoppers as long as 10 weeks, longer than the 30-day window that TikTok Shop typically observes.

For those holiday orders, TikTok Shop will maintain its standard refund process, either crediting to original methods of payment or offering credit to shoppers’ TikTok Shop balances.

Exceptions to the TikTok Shop’s holiday returns policy

TikTok Shop’s announcement stated that product listings for all qualifying items under the expanded window would clearly note that the seasonal policy applies. Exceptions will include items that are otherwise tagged as “non-returnable” or “preowned.”

In addition, products solid in TikTok Shop’s new refurbished electronics category will retain their normal 90-day window for returns. TikTok Shop launched that portal in October, featuring products from trusted TikTok Shop sellers, which it requires to work with approved third parties, such as PhoneCheck, Blancco and BlackBelt, to verify condition and quality standards. Those products must also come with one-year warranties from their sellers.

Some shipping and fulfillment times changed as well

In addition to the returns window change, TikTok Shop listed several updates to its shipping and fulfillment policies for the season. The adjustments are geared to give sellers added flexibility during the year’s busiest time for orders. Those changes included the following:

• Sellers will get four business days (one more than normal) to send out orders with standard shipping.
• Sellers will get an extra business day to send made-to-order items.
• TikTok Shop’s auto-cancellation period for orders will be eight business days instead of seven for orders with standard shipping.
• Undelivered made-to-order items will get one day added to their auto-cancellation period.

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