Human Element has announced a partnership with Sana Commerce, a provider of B2B ecommerce platforms. The collaboration aims to enhance technology offerings for manufacturers and distributors navigating the complexities of B2B commerce.

Human Element is a digital agency specializing in ecommerce platform integrations. Sana Commerce’s platform integrates with key business systems, including enterprise resource planning (ERP) systems, product information management (PIM) tools, configure-price-quote (CPQ) software, and payment and shipping providers. It also supports email marketing applications, positioning itself as a comprehensive solution for B2B ecommerce.

Human Element and Sana Commerce partnership

Human Element brings two decades of experience in developing custom applications and integrations for B2B organizations. According to Sana Commerce’s vice president of global partnerships, Jeff Siegel, this makes Human Element a valuable addition to their network.

“Their expertise with ERP integrations and custom development complements the Sana platform, offering tailored solutions to help B2B businesses improve efficiency and boost sales,” Siegel said.

The partnership will also address common challenges in B2B commerce, such as managing complex product assortments and improving web store adoption rates.

Human Element’s managing director, Ben Lorenz, emphasized the importance of selecting the right platform for B2B operations.

“With over 20 years of ecommerce experience, we understand the intricacies of B2B integrations and the value Sana Commerce brings in addressing them,” Lorenz said.

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