Revenue was not entirely flat, but Anheuser-Busch InBev also didn’t break out the bubbly for its BEES marketplace’s Q2 financial performance.
BEES is AB InBev’s B2B digital sales platform through multiple channels. That includes its marketplace for third-party suppliers of beer and non-beer products.
AB InBev BEES marketplace revenue in Q2
For its fiscal Q2 ended June 30, AB InBev revenue grew to $15.33 billion. That’s up 2.7% from $15.12 billion in Q2 2023.
“Through our digital direct-to-consumer platforms, we generated approximately 19 million unique orders and 10% revenue growth this quarter,” CEO Michel Doukeris told analysts on an earnings call. “That’s 19 million data points to generate deep consumer insights, develop new consumption occasions and drive incremental revenue for our business.”
“We progressed our digital transformation, generating approximately $11.7 billion of GMV [gross merchandise value] through BEES, with $530 million in GMV of third-party products through BEES marketplace,” he told analysts.
InBev owns such brands as Budweiser, Stella Artois and Corona.
More BEES marketplace digital metrics
- BEES accounted for 70% of revenue through B2B digital channels.
- The BEES marketplace captured $530 million in GMV from sales of third-party products. That’s a 55% increase versus Q2 2023.
- In the second quarter, BEES had 3.8 million monthly active users.
- The BEES marketplace generated 8.3 million orders in the second quarter.
“While the industry has had a challenging start to the year, we continue to invest behind our strategy, focused on premiumization, geographic expansion and digital transformation,” Doukeris told analysts. “We remain confident that we are well positioned to capture the future growth opportunities, given the consumer demand for our premium and super premium brands and our unwavering commitment to invest for the long term.”
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