Amazon.com Inc. announced the return of its Big Spring Sale, the pre-summer equivalent of its Prime Day sales event.
This follows its recent Prime Big Deal Days — the fall equivalent to its Prime Day sales event — in October 2024.
Amazon held its inaugural Big Spring Sale in 2024, from March 20 through 25. That Big Spring Sale event was open to all customers, and Prime members received access to exclusive deals, Amazon said. This year, although all customers can shop the sale, Amazon said, Prime members will receive discounts on additional items and will be able to look for the “Prime Spring Deal” badge to identify discounted items.
“The Big Spring Sale was an opportunity for customers to save on seasonally relevant deals across a wide selection of products, including spring fashion, outdoor furniture, lawn and garden essentials, cleaning and organizing products, and more,” an Amazon spokesperson told Digital Commerce 360 last year.
Amazon ranks No. 1 in Digital Commerce 360’s Top 2000 Database. The database is how Digital Commerce 360 tracks the largest North American online retailers by their annual ecommerce sales. Amazon is also No. 3 in Digital Commerce 360’s Global Online Marketplaces Database. That database ranks the 100 largest global marketplaces by third-party gross merchandise value (GMV).
Amazon is among the “Big Four” Mass Merchants that Digital Commerce 360 covers in depth as part of the newly published State of American Ecommerce Report.
When is the next Amazon Prime Day event?
Amazon officially announced that its Big Spring Sale in 2025 will last from March 25 to March 31.
The seven-day event will include end-of-season winter items as well as products “for a complete spring refresh,” Amazon said. It features discounts of up to 40% off select product prices in categories including apparel, beauty, and home, the Mass Merchant said.
This year, the sales event features themed daily deal drops, Amazon said. Shoppers will be able to find deals from brands including Samsung, Hydro Flask, and Bumble and bumble, the retailer added.
“Given the limited-time offers and while supplies last, customers are encouraged to check back daily for new deals at amazon.com/bigspringsale,” Amazon said.
It also said it’s offering 50% off Amazon Haul purchases for a limited time. Amazon said the new shopping experience features “products across categories” that are “all priced at $20 or less, with the majority priced $10 and under, and some as low as $1.” Additionally, orders of 425 or more on Amazon Haul qualify for free shipping with delivery in one to two weeks, the retailer said.
“Customers in the U.S. can enjoy instant savings during the Big Spring Haul event as the limited-time offer is automatically applied at checkout,” Amazon said.
By category, Amazon plans Big Spring Sale discounts of up to 40% for:
- Apparel
- Beauty
- Sports
- Travel essentials
- Outdoor furniture
- Gardening supplies
It also plans discounts of up to 35% off for lawn and grilling equipment as well as home storage and bedding.
The 2024 Amazon Big Spring Sale’s best-selling items
- COSRX Snail Mucin
- PRETTYGARDEN Women’s Loose Solid Off Shoulder Romper
- Sunzel Flare Leggings
- YKYI Electric Spin Scrubber
- Bluetooth Headphones Wireless Earbuds
- Coleman Breeze Beach Chair
How much did Amazon make on Prime Day?
July 2024 marked the 10th time Amazon held its Prime Day sales event. It took place July 16 through July 17, starting at 12:01 a.m. Pacific time.
Although Amazon didn’t reveal exactly how much it made in Prime Day 2024 sales, third-party data provides insights into how the event went. The online marketplace’s manufactured summer sales holiday drove record U.S. ecommerce sales — from other online retailers. U.S. consumers spent $14.2 billion — off of Amazon — during the full Amazon Prime Day 2024 sales event, Digital Commerce 360 previously reported.
In 2023, Amazon customers saved nearly $24 billion via deals and coupons, according to Jamil Ghani, vice president of Amazon Prime. He said Prime members accounted for the “vast majority of those savings.” More than $2.5 billion of those savings were during Prime Day 2023, Ghani said.
The summer Prime Day sales event in 2023 grew less than in the previous year, up 6.7% to $12.9 billion, according to Digital Commerce 360 Research. Amazon Prime Day went from generating less than $1 billion in 2015 to more than $12 billion in 2024.
How many countries will Prime Day take place in?
Amazon Prime Day will take place in 24 countries, including:
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Egypt
- France
- Germany
- India
- Italy
- Japan
- Luxembourg
- Mexico
- Netherlands
- Poland
- Portugal
- Saudi Arabia
- Singapore
- Spain
- Sweden
- Turkey
- The United Arab Emirates
- The United States
- The United Kingdom
When is Amazon Prime Day 2025?
The next Amazon sale will be held in March 2025, but the retailer hasn’t announced a summer sale for this year. Amazon held its last major sale in July.
We’ll update this page regularly to reflect new information.
Dates for Amazon Prime Day in the past:
- 10th: July 16-July 17, 2024
- Ninth: July 11-12, 2023
- Eighth: July 12-13, 2022
- Seventh: June 21-22, 2021
- Sixth: Oct 13-14, 2020
- Fifth: July 15-16, 2019
- Fourth: July 16-17, 2018
- Third: July 11-12, 2017
- Second: July 12, 2016
- First: July 15, 2015
How often is Amazon Prime Day?
Until 2022, Amazon Prime Day was once a year in the summer. In 2022, the retail giant added another Prime Day event in October. So how many times a year is Prime Day? The answer used to be once. Amazon then established a two-year pattern of two separate sales events. As of 2024, it also hosted the Amazon Big Spring Sale for the first time, changing that answer to three times a year.
How do you sign up for a Prime membership?
You can join Prime or start a free trial at Amazon Prime Day. Amazon has recently faced a lawsuit from the U.S. Federal Trade Commission alleging the ecommerce giant duped consumers into signing up for its Prime membership service and deliberately made it hard to cancel.
How to prepare to find deals on Prime Day
The value of Prime Day to retailers both small and large is undisputed, as millions of shoppers visit the site in search of once-a-year deals.
- Sign up for the Prime Insider newsletter to hear about Amazon Prime member benefits and find updates on deals and events.
- Create deal alerts for recommendations. As an Amazon Prime Member, you can subscribe to receive deal alert notifications related to recent Amazon searches and recently viewed items. All you have to do is visit the Prime Day event page on the Amazon app before Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
- Get deal notifications from Alexa. Alexa can make sure you don’t miss any Amazon deals. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal.
- Set a reminder so you don’t miss the multi-day event.
- Check back here to see the latest updates.
What are the Big Spring Sale and Big Deal Days, and how are they different from Prime Days?
Amazon called its inaugural March promotional period its Big Spring Sale. In October 2023, it created a new fall sale event called Big Deal Days. Amazon’s Big Spring Sale is not exclusive to Prime members. The online retailer also held a fall sale in 2022 for the first time, called the Early Access Sale.
Prime Day is now Amazon’s biggest sale of the year. It is usually held during the summer months. In 2024, it was July 16 and July 17. Historically, the annual two-day deals event is for Prime members only.
Prime Day, which features deals on many products on Amazon.com, began in 2015 as a celebration of Amazon’s 20th year in business. It turned into a summer sales holiday designed to drum up additional business for Amazon — and the retailer’s marketplace sellers — before the holiday shopping season. In recent years, other large retailers have offered promotions on their own websites around Prime Day to take advantage of the additional online shoppers.
Abbas Haleem, Brian Warmoth, Mary Meisenzahl, James Risley and Paul Conley contributed to this report.
Do you rank in our database?
Submit your data and we’ll see where you fit in our next ranking update.
Sign up
Stay on top of the latest developments in the ecommerce industry. Sign up for a complimentary subscription to Digital Commerce 360 Retail News. Follow us on LinkedIn, Twitter and Facebook. Be the first to know when Digital Commerce 360 publishes news content.