The 2024 B2B Omnichannel Best Practices Report reveals the secrets to success in today’s digitally driven market. Research from Digital Commerce 360 and McKinsey & Co. confirms that B2B buyers increasingly adopt a multi-channel approach, with digital touchpoints playing a crucial role in their purchasing journeys.
Our editors analyzed the ecommerce technology, marketing, customer service, and logistics B2B sellers use to offer the omnichannel experience buyers demand.
This Report dives into digital-first omnichannel tools for B2B ecommerce. It explains how to capitalize on omnichannel commerce, featuring firsthand success stories from Southern Glazer’s Wine & Spirits based in Miami and Groupe Touchette, a tire distributor based in Montreal.
Here’s a sample of some the trends we’ve researched:
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