Key Ecommerce Statistics on Jewelry Category – Snapshot

Jewelry

Jewelry Ecommerce Statistics

 

 

Jewelry Sold Well Online

2023 continues to be a good for ecommerce merchants in the jewelry category. Despite the waning of the pandemic – and the resulting return to brick and mortar stores by shoppers – jewelry sold well online. The conversion rate declined to 1.7% from 1.9% in 2022. That’s a modest rise, growing slightly slower than the Top 1000 as a whole for 2023.

The median ticket price in the category rose slightly to $337 from $326 seen in 2022, partially attributable to the 3.3% inflation rate in 2023.

Median monthly unique users more than doubled at 688,934, from the 333,017 median monthly unique users of 2022.

 

Web Sales Rose for Jewelry Retailers

There are 41 jewelry retailers in the Digital Commerce 360 Top 1000. And all of them saw higher sales in 2023. Of the five largest jewelry retailers, WatchBox, No 239 in the Top 1000 saw the largest growth percent of 7.8%.

The Top 1000 online share of total category retail sales climbed to 29.2% in 2023.

Overall Top 1000 category sales rose 5.7% in 2023 to $6.25 billion in 2023. Penetration fell to 29.2% from 31.4% in 2022 as shoppers returned to in-store shopping more than online purchasing.

Young Shoppers Dominate Online Jewelry

It appears the jewelry category has fans across all demographics. But the lion’s share of purchases are made by the young.

Nearly half – 49.7% of shoppers who purchase jewelry from Top 1000 merchants are 34 years old or younger.

 

 

 

1. Digital Commerce 360 analysis of SimilarWeb traffic data. 2. Includes only U.S. sales from the sites of U.S.-owned retailers for consistency with the U.S. Department of Commerce’s methodology. 3. Digital Commerce 360 category estimate for 2021 since the U.S. Department of Commerce didn’t break out the jewelry segment, which the Top 1000 considers a separate category rather than part of apparel & accessories; 2020 figure reported by the U.S. Department of Commerce 4. Medians won’t sum to 100%.

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