Key Ecommerce Statistics on Mass Merchant Category – Snapshot

Mass Merchant

Mass Merchant Ecommerce Statistics

Mass Merchants online sales grew in 2023

Online sales for Mass Merchants increased in 2023 according to Digital Commerce 360 Top 1000 Database. Median conversion rate decreased to 3.0% in 2023. Median monthly unique visitors more than doubled to 2,070,819 in 2023 compared with 918,254 median monthly unique visitors in 2022.

Median average ticket increased to $137 in 2023, compared with $130 in 2022.

 

 

Mass Merchants sales reach $428.88 billion in 2023

Online sales among Top 1000 Mass Merchants grew to $428.88 billion in 2023. Those sales made up 48.5% of total combined in-store and online sales in the category.

The top five retailers in the category held steady in 2023. Amazon.com Inc., grew 10.5% in 2023, compared with 4.4% growth in 2022. Walmart Inc. increased web sales by 21.9%, versus its 12.2% growth in 2022. Target Corp.’s online sales decreased to 3.2% growth in 2023, compared with 1.2% growth in 2022. Costco Wholesale Corp. also decreased web sales to 6.8% growth in 2023, from 16.0% in 2022. Qurate Retail Group also decreased web sales 15.3% in 2023, after experiencing decline of 14.5% in web sales in 2022.

Mass Merchants online sales grew 7.8%, outpacing the growth rate of total U.S. retail sales (2.6%), according to a Digital Commerce 360 analysis of U.S. Department of Commerce retail data.

Mass Merchants consumer demographics span all age groups

The median shopper age shows that all ages buy from Mass Merchants online. Shoppers in the 25 to 34 age group are most likely (21.0%) to make a purchase in the category.

The majority of consumers ages 25 to 64 are most likely to purchase from Mass Merchants online. They account for 75.4% of online sales in the category. The youngest and oldest shoppers were least likely to purchase from Mass Merchants online. 18-to-34-year old’s made up 13.0% of shoppers, while those 65 and older made up 10.9% of shoppers shopping in the category.

 

 

 

1. Digital Commerce 360 analysis of SimilarWeb traffic data. 2. Includes only U.S. sales from the sites of U.S.-owned retailers for consistency with the U.S. Department of Commerce’s methodology. 3. Digital Commerce 360 analysis of U.S. Department of Commerce retail data. 4. Medians won’t sum to 100%.

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