What Amazon Marketplace sellers and rival retailers and brands can do now to benefit from Amazon’s upcoming mid-summer sale.

It’s an open secret that Amazon will soon announce the date for its annual Prime Day sale in July. The first two Prime Day sales give marketplace sellers and competitors a good idea of what’s coming—and this report provides expert insights from retailers, Amazon sellers and analysts on how to take advantage of this big event. Competitors now know that consumers shop around a lot on Prime Day, and some savvy rivals like Walmart.com have featured deals aimed at poaching customers from Amazon. Others have learned that you can beat Amazon to the punch by offering bargains ahead of the date of Prime Day.

This report features 10 strategies that will help Amazon Marketplace sellers and competitors take advantage of the Prime Day surge in online shopping, plus a wealth of data about online sales, traffic, pricing, email marketing, mobile activity, social sentiment and more from the first two Prime Day events.