Digital Commerce 360’s 2024 B2B Market and Customer Experience Report is the most comprehensive research on the B2B ecommerce industry and the shift towards permanent online purchasing.  

This report provides a unique look into the latest trends and expert tips for overcoming significant challenges and provides a clear vision of what lies ahead for B2B ecommerce. We analyze the growth drivers, digital buyer expectations, new digital technologies such as AI and automation – and other trends shaping the future of this $2 trillion market. 

We’ll provide answers to your top B2B customer experience questions, including how to effectively measure B2B CX. 

WHAT YOU’LL FIND IN THE 2024 B2B MARKET AND CUSTOMER EXPERIENCE REPORT  

• 2024 forecasts: B2B ecommerce to reach $2+ trillion 
• First-ever look at ecommerce penetration in select vertical markets 
• Detailed data on digital omnichannel B2B buyer expectations 
• B2B ecommerce expansion broken out by sales  
• Marketplace growth rates 
• Analysis of how digital technologies such as AI and connected commerce are changing the face of U.S. business 

TABLE OF CONTENTS 

20+ Data-Packed Charts

Start visualizing the future of B2B ecommerce and share critical data with your colleagues and clients.