The 2024 B2B Omnichannel Buyer and Seller Report is the ultimate guide to understanding how and why today’s B2B buyers engage with U.S. manufacturers and distributors across multiple digitally-driven sales channels. It provides in-depth data and analysis on why both business buyers and sellers are embracing digital commerce across all levels and sales channels within their organizations, highlighting the growth drivers that have made B2B omnichannel a top strategic priority.  

The way that B2B buyers make digital purchases for their organizations has evolved. Recent research reveals that buyers now utilize a variety of channels to engage with sellers, and these channels are increasingly digital.  

The Report is based on Digital Commerce 360’s data and research, tracking successful manufacturing and distribution company strategies. It also includes insights from leading companies such as Johnson Controls, Groupe Touchette, Southern Glazer’s Wine & Spirits, ADI Global, and Parts Town on what is working and how they are innovating. 

View the table of contents for full details on what’s included in the report.

Published July 2024

WHAT’S INCLUDED
2024 B2B Omnichannel Trends & Strategies   

• The latest data on B2B omnichannel trends for U.S. manufacturers and distributors 
• An overview of how to deliver a profitable B2B buyer experience 
• B2B Buyer Survey data from Digital Commerce 360 and Forrester Research 
• Analysis and key takeaways on how younger buyers are driving significant changes in digital and self-service purchasing methods 

Data-Packed Charts
Visuals to share with your colleagues and clients.