2017 Online Hardware & Home Improvement Report

How omnichannel strategies and web-only contenders are remaking the hardware trade

2017 Online Hardware & Home Improvement Report

The biggest players and key trends driving the shift in spending in this category to the web.

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.

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2017 Online Hardware & Home Improvement Report

In hardware and home improvement ecommerce, brick and mortar rules—kind of. Big retail chains like The Home Depot Inc. and Lowe’s Inc. dominate online—the nine hardware retail chains ranked in the Top 1000 represent 72.6% of the total online sales in this category. However, seven of the 10 fastest-growing hardware/home improvement e-retailers in 2016 were web-only merchants. Those fast-growing web-only merchants fall in a few different categories—industrial, kitchen/bath and tools, and they are using a variety of strategies to stay ahead of the competition. The 2017 Online Hardware & Home Improvement Report identifies the winning strategies from the losing ones, and includes a host of data on the biggest players and key trends driving the shift in spending in this category to the web.

What's Included in The Amazon Report

  • View this report’s table of contents
  • Rankings, web sales growth rates and other data on the 58 largest hardware and home improvement retailers in North America
  • Comprehensive analysis and multiple charts analyzing Home Depot, Lowe’s and other key players
  • Charts comparing the online and offline hardware and home improvement market
  • Online sales and growth by subcategory (including big box home improvement, industrial, Kitchen/Bath, etc.) and merchant type
  • Key data on Amazon’s online hardware/home improvement sales
  • Analysis of online hardware/home improvement buyers by age, gender and income level
Online hardware/home improvement retailers collectively sold

$18.3 billion

online in 2016

Online sales of 58 hardware/home improvement retailers in the Internet Retailer Top 1000 ranking grew

16.6%

in 2016

Out of the 10 fastest-growing hardware and home improvement retailers in 2016

7

were web-only merchants

Online Hardware & Home Improvement Report

How omnichannel strategies and web-only contenders are remaking the hardware trade

  • Online Hardware & Home Improvement Report
  • Analysis of Home Depot, Lowe’s and other key players

  • Report PDF $399

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2017 Online Hardware & Home Improvement Report

The biggest players and key trends driving the shift in spending in this category to the web.

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.

See Membership Plans