Streaming services continued to embed themselves in consumers daily media habits in 2024. As they did, brands sought out new ways to enter those experiences, leveraging ads, artificial intelligence and shoppable video to connect viewers with targeted messaging and actionable content.

Connected TV (CTV) has never had more ways of matching advertisers with audiences. So how do retailers plan to leverage these opportunities in 2025? What decisions are advertisers making to achieve the best results? And what should retailers know if they are just getting started with CTV?

During this live discussion you will learn about:

  • How CTV ads work and how they are evolving
  • What distinguishes CTV advertising as a means of reaching shoppers
  • Examples of strategies that retailers use when advertising through CTV
  • Technology and trends that will impact how CTV is used in the year ahead

 

Sponsored by:

Speakers

Amelia Dieterich

Senior Account Director MNTN

Brian Warmoth

Director of Editorial, Retail Digital Commerce 360

Save Your Seat